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The Invention Conceit
In our modern Scots-invented world of bloviation, headlines and titles can’t stand the heat of a literalist’s kitchen. Being a literalist when it comes to words and their usage (though not without a...
View ArticleHeadline writing for the web
Some of the most important words a journalist will write for the web are the headline. A headline has always been very important for print media. It is vitally important for the web. Because headlines...
View ArticleExercise: Headline writing for the web 01
Instructions Instructors: The purpose of this exercise is to provide students with some practice in writing headlines for the web. Headlines, in the words of Jakob Nielsen, should be “pearls of...
View ArticleExercise: Headline writing for the web 02
Instructions Instructors: The purpose of this exercise is to provide students with some practice in writing headlines for the web. Headlines, in the words of Jakob Nielsen, should be “pearls of...
View ArticleExercise: Headline writing for the web 03
Instructions Instructors: The purpose of this exercise is to provide students with some practice in writing headlines for the web. Headlines, in the words of Jakob Nielsen, should be “pearls of...
View ArticleExercise: Headline writing for the web 04
Instructions Instructors: The purpose of this exercise is to provide students with some practice in writing headlines for the web. Headlines, in the words of Jakob Nielsen, should be “pearls of...
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Exercise: Writing headlines and summaries 01
This exercise includes two of the stories in exercise 7.3, page 186, of Writing for the Mass Media (7th ed). Instructors: The purpose of this exercise is to provide students with some practice in...
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Exercise: Writing headlines and summaries 02
This exercise includes two of the stories in exercise 7.4, page 187, of Writing for the Mass Media (7th ed). Instructors: The purpose of this exercise is to provide students with some practice in...
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